Website The Bay School of SF

JOB ANNOUNCEMENT: Assistant Director of Marketing & Communications

EMPLOYEE STATUS: 100% FTE, Exempt, Full-Year

REPORTS TO: Director of Marketing and Communications

WORK SCHEDULE: Monday-Friday, 8:00 AM- 5:00 PM with the ability to work occasional evening/weekend hours depending on events

START DATE: July 10, 2023

SALARY RANGE: $85,000–$95,000

Located in the Presidio of San Francisco, The Bay School is an independent, college-preparatory high school committed to equity and belonging within Bay and beyond. The school seeks to provide its students with a challenging, innovative curriculum and a collaborative, supportive community. Our staff and faculty members (“staffulty”) foster and model curiosity, critical thinking, intentionality, open dialogue, and good humor. Bay students have been described as engaged and thoughtful self-advocates who value community and courage. Please visit our precepts and academics pages to learn more about our school.

The Bay School considers all qualified applicants for employment and does not discriminate on the basis of race, color, religion, identity, national origin, ancestry, age, sexual orientation, gender identity, and gender expression (SOGIE), ability or any other characteristic protected by law. We are committed to having a staffulty and student body that reflect the diversity of the Bay Area. We strongly encourage those with a demonstrated dedication to social justice, collaboration, innovation and student-centered education to apply. We encourage BIPOC candidates to apply.

The Bay School conducts school in-person. All Bay School employees must be fully vaccinated against COVID-19 with an approved vaccine prior to starting work unless exempted from an immunization in accordance with law, and provide documentation confirming such immunization and/or exemption.

We do not sponsor work visas.

Job Description

The Assistant Director of Marketing and Communications is the chief visual content creator and social media strategist for the Marketing and Communications Department. As the department’s primary tactician, they work in close partnership with the director to create a wide variety of strategically aligned materials that support The Bay School’s position as a leading independent school, serve the needs of current families, and contribute to an atmosphere of belonging for our students and families.

Required Qualifications

EDUCATION: Bachelor’s degree

EXPERIENCE: At least 2 years in social media content creation and management; demonstrated skill in brand management; demonstrated skills in writing and graphic design (samples/links required)


·       Instagram, Facebook, Twitter, LinkedIn, YouTube

·       Google Suite tools

·       Adobe Creative Cloud

·       Canva

·       Email platform such as Mailchimp or Constant Contact and ability to quickly master such tools

·       Content management system experience and ability to quickly learn new CMS

·       Ability and enthusiasm for learning new technology platforms to continually improve department functions

CERTIFICATES & LICENSES: Valid CA driver’s license

OTHER REQUIREMENTS: Live Scan fingerprinting, TB risk assessment, first aid/CPR training, mandated reporter training, harassment training, COVID-19 vaccination including all relevant boosters and the ability to work occasional evening/weekend hours for parent events, sports, and overnight school trips

Major Responsibilities

External and Internal Marketing

·       Designs materials for events—including flyers, posters, videos, wearables (hoodies, T-shirts, etc.), and theater programs;

·       Manages and creates content for the school’s social media channels, including tracking metrics, training staffulty as needed;

·       Designs and supports paid social campaigns;

·       Serves as the school’s photographer and videographer to capture ongoing school events/activities and maintain an organized media library; keeps the school walls lively with photos/artwork that highlights the breadth of Bay;

·       Supports and publicizes school events, staffulty work, and student experiences;

·       Creates short-form content, such as social posts/stories/reels and website news articles, especially during the winter and spring Immersive terms;

·       Manages and prioritizes department requests submitted through the work order form.


·       Manages day-to-day communications with families, including the weekly school newsletter and emails;

·       Serves as primary point of contact for the Bay Family Association leadership; collects content and creates monthly newsletter (BFA First Fridays);

·       Assists with the maintenance of the school website, including updating staffulty profiles, writing news stories, updating pages, and creating new pages and content (training in the CMS is provided);

·       Updates schoolwide display monitors (platforms are DakBoard and Novisign) with calendar, lunch menu, announcements, etc.

Shared Responsibilities

·       Supports the needs of a variety of departments through content creation, including athletics and academics; content may include:

·       Videos

·       Newsletter articles

·       Web content

·       Social posts

·       Storyboards marketing videos;

·       Creates schedules for professional photographer/videographer;

·       Works with student leaders on social media and other content.

Required Professional Qualities/Abilities

·       The Bay School seeks staffulty members with strong cultural competence and a commitment to equity and belonging. As a primary content creator for the school, you must have a keen sense of how to convey values through writing, design, and photography.

·       Strong organizational skills and meticulous attention to detail;

·       Demonstrated written and oral communication skills (writing samples required); comfort with public speaking a plus;

·       Demonstrated graphic design and basic photography/video skills (work samples required);

·       Strong cultural competence and commitment to equity and inclusion; ability to articulate the vision and strategy of the school as it relates to DEIB work;

·       Ability to execute ideas in line with strategic goals;

·       Ability to collaborate with multiple constituencies (staffulty/departments, students, parents, and community at large);

·       Enthusiasm for working with teenagers within a school community;

·       Ability to receive and incorporate feedback;

·       Ability to speak and write fluently in Spanish is highly preferred but not required.

Physical Requirements

·       Must be able to work on-site full time;

·       Ability to sit/stand for long periods of time;

·       High frequency of viewing a computer monitor.

The Ideal Candidate

·       Finds resonance with The Bay School mission, philosophy, and precepts;

·       Dedicates themselves to anti-bias and equity work and understands the social justice dimensions of education;

·       Commits to ongoing professional growth;

·       Welcomes and learns from feedback;

·       Enjoys being in a high school community;

·       Values mindfulness as a practice.

Work Environment

·       Assistant director shares an office with the director;

·       The Bay School campus has three separate buildings that are across the street from each other. Classrooms and offices are spread throughout all three buildings and the work of this department requires frequent movement around campus;

·       The noise level in the work environment is moderate to loud during school hours and usually quiet outside of school hours;

·       The Bay School lunch service is provided by Acre Gourmet and is available to all employees and subsidized by the school. Staffulty eat lunch in shared dining room spaces with students, in their offices or in the Staffulty lounge on the fourth floor.

If interested in the position, please review our website, then email all of the items below to: Susie McCobb, Executive Assistant to the Heads of School, at:, subject line: Assistant Director of Marketing & Communications

Incomplete applications will not be considered.

1. Cover letter describing your interest in the position as well as how you anticipate contributing to The Bay School;

2. Resume/C.V.;

3. Contact list of 3 references, at least one of whom must be a recent supervisor.