Marketing and Outreach Manager

OPENING FOR SCHOOL YEAR 26-27 to begin July 1, 2026

Summary:
The Marketing and Outreach Manager is a key member of the Marketing and Communications
(MarComm) team and plays a central role in shaping how families at all points in the experience
lifecycle come to know, engage with, and support Head-Royce. Sitting at the intersection of
Admissions, Advancement, and MarComm, this role brings a cohesive, strategic lens to
recruitment, outreach, and engagement efforts—connecting the full arc of the family experience
and ensuring that messaging, experiences, and initiatives are mission-driven and reflective of the
school’s values. Through regular participation in Admissions and Advancement team meetings,
the Marketing and Outreach Manager contributes to strategic conversations and manages
projects that support enrollment, retention, philanthropy, and community engagement, while
proactively identifying opportunities to strengthen outreach, elevate storytelling, and enhance
how Head-Royce connects with prospective and current families, as well as alumni, across all
channels.
Responsibilities
Develop and implement integrated recruitment, marketing, and outreach strategies in
partnership with the MarComm, Advancement, and Enrollment Management teams
Proactively identify and manage initiatives from beginning to end that strengthen
admissions and advancement efforts, ensuring alignment of messaging, priorities, and
timelines
Develop marketing materials and content—with oversight from MarComm team—that
align with outreach, philanthropy, and engagement goals, ensuring that messaging
resonates with target audience
Partner with Admissions and Advancement to support family engagement, retention,
and the full lifecycle of the Head-Royce experience
Build and support partnerships and events that engage prospective families and
strengthen community connections
Track and/or analyze engagement, giving, and outreach data, using insights to refine
strategies and improve outcomes
Participate in school-wide events, activities, meetings, and committees to develop a
deep understanding of Head-Royce and translate that into authentic storytelling
Participate in specific Advancement and Admissions events to help families feel
integrated into the Head-Royce
Skills and Qualifications
A minimum of four years in a marketing or communications role. Previous experience
in an independent school and/or non-profit setting is a plus
Bachelor’s degree required—specialty in Journalism, PR, English, marketing, or
communications preferred
Strong written, verbal, and interpersonal communication skills, with a strong sense of
audience and tone
Strategic thinker with the ability to translate ideas into actionable plans
Ability to thrive in a fast-paced environment, with a proven track record of prioritizing
and completing multiple tasks within firm deadlines, while remaining flexible and
composed in response to changing demands
Excellent organizational and time management skills, with a proactive approach to
managing workflows and taking initiative
Collaboration and diplomacy; fostering strong working relationships
High level of professionalism, integrity, and discretion, including experience handling
confidential information
Positive attitude, strong work ethic, a genuine enthusiasm for working with students,
and for being part of an academic community
Sensitivity to equity and inclusion and a demonstrated ability to engage effectively
with diverse racial, ethnic, gender, cultural, and disabled populations
Comfort working with data and using insights to inform decision-making
Eye for design and visual storytelling, with experience creating engaging,
mission-aligned content
Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and
YouTube
Demonstrated ability to capture photography and video for storytelling purposes
Experience with content management systems, website back ends, and marketing
platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus
Provent proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other
tools (e.g., Canva)
Strong technical skills in a Mac environment and with Google Workspace (Gmail,
Drive, Docs, Sheets, Slides)
Willingness to work occasional evenings and weekends in support of school events
Other Qualifications
Ability to provide Livescan and TB clearance
Work in an environment dealing with a wide variety of priorities and deadlines, as well
as a diverse array of stakeholders
Work at a desk and computer for extended periods of time
Work primarily in a traditional climate-controlled environment
Ability to occasionally lift up to 25 pounds
$82,000 – $95,000 a year
Located on a 22-acre campus in Oakland, California, Head-Royce School (HRS) is a pre-eminent, co-educational, independent, K-12 day school with a 138-year history. Our mission is to develop students of character, intellect, and creativity. We deliver on our mission by living our values:

* Students First: We prioritize student learning, development, and well-being.
* Academic Excellence: We pursue knowledge and assess our learning to better ourselves and our community.
* Diversity: We embrace our different perspectives, backgrounds, experiences and identities to expand and enrich what we can learn and do together.
* Belonging: We create the conditions in which everyone thrives and brings their authentic selves.
* Civic Engagement: We connect students to the local community and beyond to enhance their academic experiences and foster genuine engagement.

Head-Royce enrolls approximately 920 students in the three separate divisions—Lower, Middle and Upper—and provides a dynamic, whole-child education to every student. We envision a future where education unlocks the promise and purpose of every student to better the world.

HRS is unable to provide immigration sponsorships such as H1B Visas. Applicants must be authorized to work in the United States and be willing to undergo both Livescan background check and TB screening as part of the hiring process. Employment is also contingent upon successful completion of background checks and compliance with California SB 848, which requires prior educational institution employers to disclose credible complaints, substantiated investigations, or discipline involving egregious misconduct.

Head-Royce provides equal employment opportunities on the basis of merit, fitness, qualifications, and experience. The school’s commitment to equal employment opportunity extends to all job applicants and employees and to all aspects of employment. Head-Royce makes employment decisions without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions and breastfeeding), reproductive health decision-making, sexual orientation, gender, gender identity, gender expression, marital status, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, citizenship, military or veteran status, age, or other categories defined by state law, federal law or local ordinance. Head-Royce prohibits discrimination or harassment based on these classifications. Discrimination and harassment based on a perception that anyone is in any of these protected classifications or is associated with a person who has or is perceived as being in any of these protected classifications, are also prohibited. Head-Royce School seeks to be a community in which every individual is treated with sensitivity, courtesy and respect.

Required Disclosure: AB 2534 & SB 848- As of January 1, 2026, in accordance with Education Code section 44939.5 (as amended by California AB 2534 & SB 848) and Education Code 44051 (as amended by SB 848) applicants for all positions are required by law to provide a complete list of every school district, county office of education, charter school, state special school, diagnostic centers operated by the CA Department of Education, and/or private schools with which they have previously been employed, regardless of the length of service. Please include any full-time, part-time and/or substitute employment positions on your application. Failure to disclose all previous educational employment, regardless of length or location, may result in the disqualification of your application and/or may be deemed dishonestly in the hiring process and subject to discharge should you become employed.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Tagged as: K-12